The m-Adness

It is now virtually impossible to escape advertising. There is seemingly  no piece of real estate or virtual space too small to hold an advert. Brands now pay games developers to place adverts and sponsor notices inside virtual worlds. Fill up at a petrol station and look at the pump handle - and there’s an ad. Look up and you’ll see loads of them. By the time you’ve walked to the till to pay it’s probable that you will have seen literally hundreds more. Of course, to some extent, one develops a sort of selective blindness to most of them, but one simply can’t escape them all. What’s really beginning to get my goat though is the extent to which I now feel overwhelmed by them. Take the X-Factor, for…
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